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What is the first step of the new product development​ process? A. Marketing strategy development B. Idea screening C. Concept development and testing D. Business analysis E. Idea generation

Answer :

Answer: Idea generation

Explanation:

The product development process are the stages that leads to the formation of a new product from scratch. The very first step of product development is the idea generation stage: this stage involves brainstorming to identify a product that if produced can meet a particular need of the consumers.

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