Answered

Luke is shopping at the grocery store and pushes his cart down the chip aisle. The entire aisle is full of various kinds of chips, but Luke prefers Cape Cod Kettle Potato Chips. He grabs a bag of the sea salt and cracked pepper flavor and heads towards the checkout. What brand function has the Cape Cod chip company created for Luke?

Answer :

Answer:

The correct answer is letter "C": simplified his choices for purchasing chips.

Explanation:

Brand fulfill different functions for its customers such as representing a certain level of prestige or social status over a group, moreover when the brand is associated to a luxury item; brands also serve as a form of identification and communication of having values -like purchasing environmental-care products only; or simplifying purchasing choices, when there are many competitors for a given good but the brand has special features that help consumers prefer it.

Other Questions