Answer :
The goal of a business message is to C. make it compelling while using rational and emotional appeal.
What is a business message?
A business message is communication between a business and its customers or suppliers aimed at arousing interest in the business or concluding transactions. Examples of business messages include shipping notifications, marketing offers, promotional campaigns, and appointment reminders.
Thus, the goal of a business message is Option C because of the mixture of rational and emotional appeals.
Learn more about business messages here: https://brainly.com/question/5506518