Answer :
Normative social influence is the type of conformity that occurs when people go along with the behavior of others in order to be accepted by the group.
A sort of social influence that promotes conformity is normative social influence. The strength of normative social influence comes from the fact that humans are social beings who crave company and affiliation.
A behavior change that is thought to be necessary in order to fit in with a certain group is referred to as normative social influence. We become conformist because we want to get along with others around us. This reality frequently causes individuals to demonstrate public compliance with the group's social norms—but not necessarily private acceptance—in order to fit in. Social norms are the unspoken guidelines that direct behavior in social situations. These are moral guidelines that are commonly accepted by those who belong to the same culture.
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