Answer :
Brands are drifting away from celebrities and supermodels for advertisements and instead leaning on influencers to help advertise their products because most people trust influencers better than celebrities.
This is further explained below.
What is "influencer marketing?
Generally, The term "influencer marketing" refers to a kind of social media marketing that involves endorsements and product placement from "influencers," who are individuals or organizations that are seen to have an expert degree of expertise or social influence in their respective fields.
In conclusion, Because the vast majority of people have a higher level of confidence in influencers than they do in celebrities, companies are moving away from relying on celebrities and supermodels to help market their products in favor of increasing their reliance on influencers.
This is because the majority of people place more faith in influential individuals than they do in superstars.
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