Match the following advantages and disadvantages to the promotion types
Advertising;

A. tv ads
B. radio spots
C. newspaper and magazine spreads
D. internet ads
E. billboards


1. A good way to attract new and reluctant buyers
2. Access can be limited
3. Can reach a mass audience
4. Develops positive brand recognition
5. It is often difficult to track conversion (customers taking a desired action, such as a purchase) and sales numbers
6. Subscribers are already interested in your product and thus more likely to convert to paying customers
7. Great for creating brand recognition
8. Some targeting is possible, but it is impossible to fully control
9. Success requires dedicated personnel with special expertise
10. Target markets are highly customizable based on available data
11. Can be time-consuming
12. Big events and campaigns can be resource intensive
13. Can be used to create goodwill and a loyal fan base
14. Not focused on generating sales
15. Building a list of interested customers can take time
16. Requires the creation of unique/engaging content
17. Creates goodwill toward company and brand within the community
18. hard to stand out from the crowd