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For conducting an accurate test marketing, _____. test marketing should expose the new product and its marketing mix to competitors the media reach in test locations should be very high test locations should mirror the purchasing habits of the overall market the company should have limited distribution in test cities

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Test marketing is the limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
For conducting an accurate test marketing test locations should mirror the purchasing habits of the overall market

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