Answer :
im not sure but i would say memorability, because if its good music the customer would most likely remember the company as good because they subconsciously tie it to the good music
The correct option is MEMORABILITY
Music serves various functions in advertising, these include: entertaiment, lyrical language, structure and continuity, targetting, memorability and authority establishement. Memorability has to do with the use of music in advertisement in order to help the customers to recall a product. Marketer usually use popular music in a bid to make a positive and lasting impression on the people.
Music serves various functions in advertising, these include: entertaiment, lyrical language, structure and continuity, targetting, memorability and authority establishement. Memorability has to do with the use of music in advertisement in order to help the customers to recall a product. Marketer usually use popular music in a bid to make a positive and lasting impression on the people.