If automakers used ___________ segmentation, they would use vehicle features such as the availability of a moon roof and bluetooth capability to find customers similar to justin.

Answer :

The answer is "Behavioral segmentation".


Behavioral segmentation refers to a marketing system in view of actual buyer purchasing conduct. It isolates the market into gatherings of clients as per their knowledge, state of mind towards, utilization of or reaction to an item. Keeping in mind the end goal to isolate clients into bunches advertisers take a gander at their examples of purchasing and utilizing, examples of investing cash and energy, their way of life and different elements. The goal of segmentation is to distinguish particular portions specialties and address needs or wants that are accepted to be normal. This empowers advertisers to target particular gatherings by creating promoting programs for each section or making new items to draw in at least one portions.

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